An advert encouraging unfaithful partners to use protection has been airing on national TV in Kenya for quite some time now. Check it out below.
As you can see, the advert shows a married woman confiding in her friend about her husband and extramarital affair. The friend in turn tells her to protect her family by practicing safe sex in her affair.
Weka condom mpangoni means use a condom in your extramarital/side dish affairs. Needless to say, the advert has been the subject of a fiery public debate among Kenyans. There are those who argue that the advert promotes promiscuity and immorality. Others argue that it is simply encouraging people to protect themselves and their loved ones.
For the record this blogger does not condone unfaithfulness. If you are unhappy/unsatisfied in a relationship it is better to leave your partner than to cheat on them. It saves all the parties concerned time, energy, draining emotions and heartache.
That being said, the outcry against and condemnation of this advert is a bit hypocritical.
As a society, we have created a conducive environment for infidelity to thrive. Now that it has acquired the courage to step out of the darkness and into the limelight of our TVs we are complaining!? Now we remember everything that the scripture says about faithfulness!? Now we recall where the moral high ground is located!? Now we want to petition the CCK and everyone in between to have the advert pulled off air!? Really now!?
We laugh at our friend’s late night exploits with somebody’s spouse. We listen keenly to our neighbor’s intimate weekend adventures with someone’s boyfriend. We look forward to our workmate’s narration of a lunch hour tryst with their relative’s girlfriend. All the while these stories are relayed in whispered tones.
Those of us who are against such behavior protest silently. We walk away when the stories begin. We raise an eyebrow and our noses when we catch the narrator mid-sentence. If we know someone who is being unfaithful to their partner we simply sweep it under the rug.
To each his own it is said after all.
We can’t keep pretending that everything is perfect in our society. The reality is that infidelity is on the rise and so are STDs. Attacking the advert is not going to shift this reality. We created this situation either through our tolerance or silence.
Why condemn in public what we condone in private!? Why are we hiding behind the wall of religion and morality!? Why are we so determined to run away from the truth!? Why not channel our collective energy into tackling these issues head on!? Wouldn’t this benefit our society far much more than the insults and pretence!?